Recent News

View News Archive

Recent Articles

By Sharon Bray-McPherson

One of the biggest keys to the ongoing success of any marketing campaign is to understand that it's not perfect. Results can almost always be improved; but figuring out how to get those improvements, that's done by testing.

Too many marketing efforts have gone down the tubes because marketers "went with their gut" on a campaign, believing they knew best what the customer would want. Remember that "New & Improved" ... sometimes isn't.

By Sharon Bray-McPherson

Too often those of us that own an online business forget that there's another advertising medium that business owners have been using for years, with excellent results.

That medium is Newspaper Advertising. Any online business owner that is not using the option of advertising in newspapers is losing potentially thousands of dollars per year.

Although print newspapers have lost some of their readership to online news sources there are still millions of homes in America that still buy newspapers, either by newsstands or home delivery.

No articles found.


No popular articles found.

Popular Authors

No popular authors found.