A great way to maximize the timing of your marketing message is by piggy backing!
That’s right piggy back your marketing campaigns with local or national events that make sense for your practice.
The most comprehensive listing that you will ever find pertaining to
monthly annual health observances and recognition dates for health care
marketers. These observances are dedicated to promoting a particular
health concern.
Stimulate community awareness, promote your office in tandem with many
of these observances and educate your current patients about other
health problems. Sponsoring organizations often have promotional
material readily available. Follow the links for each sponsor and see
what they have for marketing material.
Health observances are specific days, weeks, or months that have been devoted to promoting a particular health topic and/or concern. When you use these special times to sponsor your own health promotion events and stimulate local awareness of the designated health observance, you can literally “piggy back” on the attention the health observance is getting from local and national media.
For a complete list of Health Observance events CLICK BELOW
Search Marketing Opportunities in the Alphabetized List
National
Health Information Center lists national health observances, along with the
sponsoring organizations and information about supporting materials that will be
available.
National Health & Wellness Observances Calendar is another great source of
information. This calendar is in pdf format only.
