You're serious about advertising your business, so you've decided to place an ad in the Yellow Pages. Shouldn't be that difficult, correct? It's just an ad that has the name of your business, a short list of what you do, and your phone number, right? Wrong!

Yellow Page ads are an incredibly important part of your marketing strategy today. To be truly effective, your Yellow Page ad needs to be as nuanced as any targeted direct mailer, as convincing as any quality newspaper ad,  and as effective as a high-priced magazine spread. However, many businesses today treat their Yellow Page ads lightly and don't give them the attention they need to really perform...