By Tom Gauger

As mom and pops and national companies alike try to keep a watchful eye on their business expenses, the time to find the perfect, yet affordable custom radio and TV commercial can be challenging at best. With so many would be “producers” and “musicians” out there claiming to be the latest and greatest, while operating out of a bedroom or basement, how do you get that commercial that sizzles both on TV and radio and yet not make you take out a second mortgage to finance the thing?

With the onset of the computer, the ease of creating a website and the affordability of some pretty amazing music and video software out there, it seems that so many loop based or for a better lack of terms, mediocre “companies” have sprung up all claiming of course to give you a fabulous track to your radio or TV spot – Only to find out that the talent is razor thin, with a crumby sounding jingle at best. Luckily, most are either not getting enough work or they have to heavily discount their work so much to get anyone interested that those who embark upon their services might as well have thrown their money away – You do get what you pay for most of the time. And if all you’re after is cheap, then go with one of those types of companies – But cheap usually equals cheap increases in your sales and revenues.