By Sharon Bray-McPherson

Too often those of us that own an online business forget that there's another advertising medium that business owners have been using for years, with excellent results.

That medium is Newspaper Advertising. Any online business owner that is not using the option of advertising in newspapers is losing potentially thousands of dollars per year.

Although print newspapers have lost some of their readership to online news sources there are still millions of homes in America that still buy newspapers, either by newsstands or home delivery.

Connect to newspaper niche segments - select by newspaper frequency, ethnicity, and location.  NAA's NicheVoyager provides a rocket ride into the universe of newspaper products targeted toward such segments as Hispanics, African Americans, Asian Americans, teens, 18-34 year olds, women and seniors. NicheVoyager supplies all the important elements needed for the advertiser who is looking to reach those elusive target audiences.

Practice growth – two words many chiropractors dread. For thousands of frustrated chiropractors, marketing is a difficult and often unrewarding process. Television commercials, radio ads, yellow pages, and other forms of strategic communications don’t always translate into telephone calls or more importantly, revenue. Most chiropractors buy into one or more marketing vehicles, truly believing that they will bring new patients, when in fact they are spending their hard-earned marketing dollars ineffectively.

Press releases are one of the least expensive ways to get your chiropractic marketing flying high and really drawing in crowds of clients. Press releases are a really effective tool because they market your chiropractic services at a wider population, which you may not be able to reach any other way – at least not another way you can afford on your chiropractic marketing budget.

Make people care about your chiropractic services. To do that, show them that you care about them. Show them that as a chiropractor you know their needs and that you can meet them. Show them how much you want to do that.

All you need is an idea to write about it and publish it through a press release. That’s simple. Here are 10 such ideas...

It’s not every day that chiropractors rate themselves as journalists, but writing a press release for your local newspaper is a great way to get your practice known in your local community. It’s great, practically- free marketing.

But to make a real difference to your chiropractic marketing, press releases must pack a punch. Here’s how...

In this "age of technology," where 68% of all households have computers, over 57% of adults in the U.S. still spend almost 45 minutes every day reading a daily newspaper. On Sundays that number jumps to 67%. With these kinds of readership numbers, it should come as no surprise that newspapers get the biggest share of advertising revenue in this country. What's this mean for you as a chiropractor?...

When you decide to use the advertisements to get your message out, it's very important that you create the best possible ad to promote your chiropractic business and services.

The following six elements are the basis of ALL marketing initiatives, but knowing them can help you specifically within your chiropractic marketing. Whether you are inviting patients back for follow-up visits or seeking new patients, your message needs to successfully utilize each of these six points in order to "close" the deal.