By Patrick K. Porter, PhD

Today and every day thousands of people will be referred as chiropractic patients. Why not to your office?

That’s what Jerry Ac, DC wants to know, and if anyone has the right to ask, he does. This “king of patient follow-through” built a referral empire that allowed him to practice chiropractic for nine years before retiring—at the age of 33.

“I have developed a system that helps me communicate in a very unique way with patients so they understand the seriousness and importance of chiropractic in their lives,” Dr. Ac says

Have you ever eaten at a fancy restaurant where everything was just perfect? The host, waiter, and kitchen seemed to anticipate your ever need: there was no wait, the table was set divinely, your water glass was filled at the very moment you emptied it, and the ambiance was ideal. In these rare moments, it seems like the restaurant has a "sixth sense"-like they knew exactly what you would need at all times during your meal to have an optimal dining experience, right?

Did you know that you can use this same sixth sense when you are setting up the patient experience in your clinic? You won't be serving up filet mignon, but you will be serving up a memorable chiropractic experience that will more than satisfy even the most finicky of patients...

It has often been said that the first impression your prospective new patient has is from their interaction with your staff on the telephone.  Well with that said, what happens when a new patient calls your office when it's closed.  Do they get a live person who receives and takes your messages, do you have an answering machine or do you have a voicemail system?

Whichever method you use...