Practice growth – two words many chiropractors dread. For thousands of frustrated chiropractors, marketing is a difficult and often unrewarding process. Television commercials, radio ads, yellow pages, and other forms of strategic communications don’t always translate into telephone calls or more importantly, revenue. Most chiropractors buy into one or more marketing vehicles, truly believing that they will bring new patients, when in fact they are spending their hard-earned marketing dollars ineffectively.