Get back to basics

If you don’t tell people that you are a chiropractor who deals with or even specializes in people who have been injured in car accidents, how can you expect them to know that you do that? Put up a sign that clearly states this area of chiropractic work in your waiting room and in your treatment room.

Make an issue of your newsletter an article about your personal injury and car accident work. Put it out on your postcard marketing too, so that people are made aware. These marketing materials will lie around for a while in people’s houses and so others will see them. That’s more free chiropractic marketing for you!

Somewhere, at the back of their minds, people will have filed this little gem of information – that you are a chiropractor that deals with personal injury cases – and when they need you, they will be more likely to remember your chiropractic services.

Speak of untold damage

You may well find that clients come to you for chiropractic treatment and they already have long-standing, niggling problems that you as a chiropractor could help them with - things that they just thought they would have to live with. These may well have been caused by accidents – even from years before.

Making people aware of this cause and letting them know you can help with your chiropractic expertise guarantees they will be pleased with you and reward you with their loyalty. Perhaps someone else involved in the accident is still suffering too – now would be a good time to ask your client to refer the other person.

That brings me on to my next point:

All for one

If you get a client who was injured in a car accident, say – ask them for the names of the other people involved. They too may well have injuries that they would be pleased to have your chiropractic help with – and pay you for. That means you get increased customer loyalty, more patients – and more money! Just from one simple question. Why wouldn’t you do that?

Education, education, education

Chiropractors have a role to play in educating their clients about their injuries and medical conditions. That gets you known as an expert but also an all-round good guy who is apparently willing to offer free advice. Of course, you reap the rewards in more chiropractic consultations and greater client loyalty so you win a lot of marketing points by apparently doing something for nothing.

So, is providing a personal injury chiropractic service ghoulish or providing a muchneeded service which you are well –qualified to provide? Personal injury chiropractic services offer much-needed help to accident victims, right when they most need it. As a chiropractor, you are well qualified to give this help and you can bet that if you don’t give it, another chiropractor will.