Practice growth – two words many chiropractors dread. For thousands of frustrated chiropractors, marketing is a difficult and often unrewarding process. Television commercials, radio ads, yellow pages, and other forms of strategic communications don’t always translate into telephone calls or more importantly, revenue. Most chiropractors buy into one or more marketing vehicles, truly believing that they will bring new patients, when in fact they are spending their hard-earned marketing dollars ineffectively.

Practice Growth Struggles?

Practice growth is a complex operation that requires time, money, patience, and strategy. You must be willing to invest the resources needed to be successful for the long-term while simultaneously generating profits that enable you to function in the short-term. The best way to schedule appointments, appeal to targeted audiences, and lend credibility to your practice is through newspaper insert advertising.

Why Newspaper Inserts?

When it comes to practice growth, newspaper inserts have many advantages over other forms of advertising.

Cost: Up to 3X cheaper than direct mail (10 cents per home vs. 30 cents per home)
Response: Newspaper inserts generate instant responses which quickly fill your schedule
Targeted Marketing: Target potential clients by zip code using demographics
Quality: Full color newspaper inserts offer eye-catching options and slick graphics
Consumer Usage: 64% of consumers have used an insert in the past 30 days*
Reach: Appeal to thousands of potential clients, guaranteed, on the same day
Credibility: Become a household name, familiarize your local area, and develop your brand
Results: Generate predictable, dependable, and low-risk cash flow for your business

Effective Newspaper Insert Design

How do you ensure that your insert is going to be effective? Why is such a critical advertising tool frequently ignored from a design standpoint? How many times have you seen a terrible looking flyer or advertisement sent to your home? Why in the world would a professional business print their advertisement without using full-color when it costs virtually the same as black and white printing?
 

The answer is simple:  Owning a business does not make you an advertising expert.
 

What do I mean by this? Well for example, I’m a degreed writer with a background in marketing – I’m also fairly good at fixing car problems. However, aside from basic car maintenance tasks, I leave the work up to my local auto repair service. I know that if I want to be safe, have quality repairs, and trust my vehicle to get me from point A to point B, I need a professional to do the work. The same goes for advertising. If you want to take your sales from point A to point B – let a professional help. Owning a practice does not make you a newspaper insert or advertising expert.

 Here are 10 Tips for Designing and Inserts that Work:

1. Always print in full-color on glossy paper - it’s 2008 and color printing is cost-effective

2. Use high quality images of your products and services – no less than 300dpi

3. Don’t overload your flyer - keep it clean, clear, and easy to read

4. Always include coupons/special offers – coupons allow you to track marketing dollars

5. Choose a distribution method – newspaper distribution, direct mail, etc.

6. Create an identity for your company – always use the same logo and “corporate” image

7. Include all contact information and ordering information (#s, address, credit cards, etc.)

8. Get on their “fridge” by including a local sports calendar or monthly calendar

9. Always offer a “Claim to Fame” deal – Make a deal your own…think of the 5-5-5 pizza deal

10. Never design a flyer if you have no idea how – hire a graphic designer – it will pay off!
 

For more information on practice growth, the lowest printing prices on the web, and outstanding customer service related to flyer design, printing, and distribution visit:

www.Taradel.com/practicegrowth