Press releases are one of the least expensive ways to get your chiropractic marketing flying high and really drawing in crowds of clients. Press releases are a really effective tool because they market your chiropractic services at a wider population, which you may not be able to reach any other way – at least not another way you can afford on your chiropractic marketing budget.

Make people care about your chiropractic services. To do that, show them that you care about them. Show them that as a chiropractor you know their needs and that you can meet them. Show them how much you want to do that.

All you need is an idea to write about it and publish it through a press release. That’s simple. Here are 10 such ideas for a chiropractor to write a press release on:

1. If you give a free chiropractic class – in fact, anything free – it’s a great marketing opportunity. Tell the press about and get yourself known as an all-round good guy. Time-sensitive offers are always worth a press release to maximize your chiropractic marketing potential.

2. Tag-team. Anything unusual is something worthy of a press release. So if you team up with a city or county nutritionist to give a health and fitness demonstration, great. Market your chiropractic services whilst showing how much you are giving back to the county. People love that.

3. Agree to write a local newspaper column. Send out a press release, which sets you up as a knowledgeable and experienced professional. That will get you into the newspaper and marketing your chiropractic services – regularly. You may even get paid for it!

4. Open house! Let people come and see what you chiropractors actually do.

5. Every time you get a new product or offer a new chiropractic treatment, or if you win an award - write a press release to market it.

6. Anything unusual that happens to a chiropractor is worthy of a press release – especially if I can be given a human interest angle,

7. New solutions to old problems. Show people how helpful you are as a chiropractor by suggesting solutions that you’ve found to long-standing problems.

What better marketing opportunity is there than that!

8. Market yourself to make your chiropractic surgery even more popular by showing how popular you already are. Publish the results of online surveys in a press release.

9. New ways to get in touch. Market your new newsletter through a press release.

People will think that if the newsletter is important enough to put out a press release for, it’s really something they ought to join. You’ve then got them at least one step closer to becoming your chiropractic client.

10. If you chiropractors have written a book, let everyone know what an expert you are by issuing a press release, which tells people about the book and where they can get it. You will increase your book sales as well as marketing your chiropractic surgery. You may even be asked for your autograph!

I’m sure you can think of more ways to market your chiropractic surgery through press releases, too. Have a think about it – maybe even contact me with new ideas.

Press releases - habit you won’t want to kick

Once you see how well that writing press releases works to boost your chiropractic marketing, you’ll want to do more of it. Try to do one or two press releases every month and keep your face and your chiropractic service in front of people’s faces. You can even show your clippings to new clients that visit your practice. That ought to impress them!