So where do these great marketing offers come from?
From you. From what you want to achieve with your chiropractic marketing. Is that more money, more referrals or breaking into certain niche markets? You have to know this first because these aims are what should drive your marketing offer. Take your objectives from your aims and that will guide you towards making a great offer to boost your practice.
Be prepared to test out different marketing offers to see what works for your practice, but here are a few tips for how to make a successful marketing offer:
Keep it simple
Make sure the marketing offer is obvious at first glance or people may not look any further. They have to know what’s in it for them or they won’t be interested.
This leads on to the second factor in making good marketing offer –
Meet a need
Your marketing offer has to fulfill a need in your prospective clients or else why would they bother with it? To get this part of chiropractic marketing right, you have to know your clients and prospective clients well. That should probably involve some market research – unless of course, you have psychic powers…but I’m guessing that if you had you wouldn’t need help with your chiropractic marketing and then you wouldn’t be reading this article.
How to create a marketing offer strategy
You will mail your clients and prospective clients anyway, so include your test offer in all your mailings. See what the response is. Of course, you’ve also got to make it easy for your market to respond to the test offer. People are basically lazy, so the easier you can make it to respond to the marketing offer, the more successful your marketing will be.
Include your contact details and make them clear. Give out a coupon. Whatever, make it clear and make it easy.
So what are some great marketing offers chiropractor can trial?
These are just examples of chiropractic marketing offers. You chiropractors can think of many more – and better – offers. The only limits are your imagination and your budget, but please keep your aims in mind when making a marketing offer. People don’t sustain the interest in your chiropractic services if you just offer an unrelated gimmick as a short term way to pull people in for chiropractic treatments.
You’ve got your marketing offer – now how do you present it?
Hit them with a headline
Make sure your marketing offer jumps out from your mailing. You have maybe 15 seconds, that’s all, as people decide whether to bother reading the mailing or not. You have to grab them right away.
Show them you can give them what they want
Make it clear how your chiropractic-marketing offer will directly help your prospective client. Make it an offer they can’t refuse. What is going to motivate the prospective client to take a chiropractor up on their offer?
Tie your offer directly to your chiropractic treatments
You want to draw people in to becoming your clients so make your offer do that with a free trial treatment. That leads to another great marketing opportunity – in fact, the BEST marketing opportunity: showing prospective clients that you can help them, just like you said you could.
Appeal to strangers
Your offer must consider:
Timing
Specials
Pricing
Packaging
Why? Because those you're appealing to don't know you – people who could become your chiropractic clients.
Your guarantee is part of your offer
Build up trust as a chiropractor by making a guarantee of complete satisfaction or your money back. Not many people will ask for their money back – none if you treat them right.
So that’s it – you’re ready to go off and make that killer offer and super-charge your chiropractic marketing.