How do you make yourself stand out from all these other attorneys? The best way is to target attorneys directly and let them know that you are a chiropractor in their local area willing and more than able to provide excellent treatment to all the people who come to them with injuries needing chiropractic treatment.
Does that sound like it would take a hell of a lot of work on chiropractic marketing? It shouldn’t. All it takes to market your chiropractic services to attorneys and encourage them to send you personal injury referrals is a monthly newsletter. If you want to, you can even automate the system and make it even easier.
You have several options for this, but first you need to consider:
What should go into a chiropractic newsletter aimed at attorneys?
To decide this, think what your aims are in sending a newsletter to an attorney. What will you want attorneys to find out from your chiropractic newsletter? These aims will probably look something like this:
- To let attorneys know you are interested in getting personal injury clients
- To get referrals from attorneys of personal injury clients to your chiropractice
These aims are both tied up with simply showing attorneys that you are the right chiropractor to treat their specific personal injury clients and letting the attorneys know where they can find you. Let attorneys know that their faith in your chiropractice is well founded. They will want to know that you will take good care of the clients they refer to you, which will in turn reflect glory and gratitude back onto the attorneys for referring them to a great chiropractor – you!
If you look at it this way, the content of a newsletter, which markets your personal injury chiropractic services to potential clients and referees, is simple.
Show what you know
Attorneys will only recommend your chiropractic services to a personal injury client of theirs if they think you know what you’re talking about and that you can provide safe and effective chiropractic treatment. You have to market yourself a professional, highly skilled chiropractor who can easily help clients with their injuries.
A great way to do this is by writing an article about some aspect of chiropractic treatment or injury and including it in your newsletter aimed at attorneys. Do this every month and show your range of knowledge and expertise. The attorneys who read or even just glance at your chiropractic newsletter will be impressed and so more likely to send referrals on to you.
Make your chiropractic newsletter understandable, and make it enjoyable to read, but make sure the article markets your knowledge as a highly skilled chiropractor. Attorneys are not chiropractors so the articles need to be written for the layperson, but don’t be patronizing: attorneys, like anyone else, can spot that a mile away.
Tell attorneys about any new qualifications you gain or new equipment, or new chiropractic treatments that you offer at your surgery. Let the attorneys know that you are a caring, modern and committed professional and let them see that that is true, through your newsletter: then they will be most likely to refer personal injury clients to you for chiropractic treatment.
Automatic marketing?
You will find that there are automated possibilities for your personal injury news letters, and you may well decide to use these, but setting up your own automated system to regularly send out a newsletter, say every month, to attorneys, is pretty easy to do. So – now you’ve seen it’s so easy, get writing this month’s chiropractic newsletter and send it to your local attorneys. Then see how many new referrals of personal injury clients that attorneys send you. I bet you’ll be pleasantly surprised.
