What
would you say if I told you that you could significantly increase your
patient volume without spending a dime? You'd probably think I was
pulling your leg, right? But, if the CEO of a respected Fortune 500
were to tell you the same thing, I bet you'd start listening. The same
is true when it comes to marketing your own business.
Ironically, when it comes to saying good things about yourself or your
service, most people are more likely to believe what someone else says
before they believe you.
Enter the power of testimonials-the strongest selling point for any business.
With great testimonials you will be able to:
- dramatically increase your patient base
- significantly boost your credibility
- instantly create a personal connection with your patients
And, what's best-testimonials cost you nothing, but with them, you have
everything to gain! If testimonials can do all this, why aren't more
people tapping into their power?
Speaking the Truth-Testimonials Do It for You
In today's fast-paced world, many people long for a return to the days
when face-to-face communication with their medical professional
alleviated any of their fears of fraud or scams. Facts and figures are
great, but what your potential patients really want is to hear directly
from other people-just like them-how your services deliver. They want
to be assured that you are trustworthy and reliable.
With testimonials, you will no longer have to convince potential
patients that your service delivers the benefits they seek because this
has already been guaranteed by the person giving the testimonial. Such
a guarantee is worth its weight in gold!
Just as a great testimonial can build patient confidence, the use of
average testimonials can not only leave your waiting room empty, but
can actually damage
your business' reputation. Let's review what
separates the best from the rest.
1. Don't Leave Them Guessing
A great testimonial should always be specific. A testimonial should
tell a potential patient what value your services offer, how these are
delivered, and how likely these will benefit them in the long run.
2. Only Show Them Your Best
Incorporate testimonials that specifically affirm the strongest qualities of your services.
3. It's All about the Facts
Whenever possible, use testimonials that informally provide factual
data that supports the key marketing directives of your company.
4. Get It Signed!
For a testimonial with the most impact, be sure to get the full name,
company name, and any additional information that supports your
customer's claims.
How Do I Incorporate Testimonials into My Business?
The great thing about testimonials is that they can successfully be used in most any of your promotional materials.
- On your Web site, dedicate an entire page to testimonials for great
impact. Use audio and video testimonials for even great impact.
- On your Web site, use shorter quotes to strategically emphasize key aspects of business, products, and/or services.
- In your company newsletter, add winning quotes to inspire excitement and confidence.
- In your print materials, including newsletters, direct mail, and brochures, add testimonials for that extra bang!
Testimonials-they cost you nothing, so the only thing you have to lose
if you don't use them are increased sales, an enhanced business
reputation, and customers that return time and time again.
If you're serious about your business, there's no two ways about it-start collecting and using testimonials today.
