Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of chiropractic marketing.

The internet as whole has a wide marketing area and endless possibilities for smart chiropractic marketers. E-mails are very techno-savvy, effective and fast. This is the reason that more and more professional service providers like chiropractors, dentists and family practitioners are using email.

Over the years people and corporate businesses have realized the advantages of e-mail marketing and how it can affect their bottom line. There are many advantages of utilizing e-mail marketing and some of the benefits are:

Speed:

This is the main factor as to why e-mail marketing is considered better over other medias of marketing. It’s fast and produces instantaneous results. Along with delivering your message at high speeds it can transfer large amounts of information such as text, audio and video. It just takes you a second to send your email to your patient lists.

Reach:

E-mail marketing knows no boundaries. You can develop lists to email from your patient database, area business and community newsletters.

Inexpensive:

E-mail marketing at this point of internet evolution is cheap. In fact if you have an email address it’s free. You don’t have to incur any special or extra cost to send your message via email. What you do need is your message!

Effective:

E-mail marketing is very effective. Most people these days have a computer and use email as a secondary form of communication. When emailing to your patient database they will open and read your message because they know and trust you. Although its true that you have already created a relationship with them be sure not to abuse their email address. Don’t send them junk! No one likes spam or wasting time! You have spent a lot of time and money on earning their trust and developing a professional relationship with them so be careful with what you send. Make sure that there is value for them and cultivate the relationship you already have.

Personalized marketing:

E-mail marketing gives you another chance to educate the patient and to let them see you in a different way.
Personalizing your emails will go a long way towards building rapport and lasting relationships.

E-mailing ideas:

Here is a very brief list of ideas that you can use for e-mailing strategies:

• Send new patients confirmation of their appointment with mapquest link for directions

• Follow up with new patients regarding office policy

• Monthly newsletter

• Notice of discount or special sale on products

• Notice of upcoming health care class

• Notice of in office seminar on a special topic ie. Fibromyalgia, Carpal Tunnel…

• Create educational series of emails ie. Do’s & Don’ts, correct sitting or sleeping tips…

• Missed appointment email

• Patient reactivation email

• Announce new service

• Announce new office staff

• Holiday Greetings

• Birthday wishes

Monetize your e-mail

A strange concept for some! But you need to learn how to monetize your newsletter. Monetizing your newsletter or email can be broken down into two categories.

First, always add a paragraph asking for referrals. If you don’t ask, you won’t get!

Second, whether you have physical products for sale on the internet or not you should have a special offer for your subscribers (email database). If you have a shopping cart system on your website simply direct them to the correct URL or web address where they can purchase these products. If you don’t have a shopping cart you can find an excellent one at 1shoppingcart.com and then use Paypal as your merchant vendor.  Paypal will also accept credit cards.

If you don’t have physical products online simply direct your readers to come in to the office. Make sure that you motivate … use phrases like, this week only, sale ends on…, the first 5 get…, 5 left at this special price, you get the idea. Don’t put an open end offer up anywhere. I had a new patient recently bring a coupon out of a telephone book from 17 years ago…uggh!

If you are computer savy then you could use basically any email program to get your message out to your email list. But if you want simplicity and a more hands off approach  then check out Kevin Anderson’s Chiro101.com’s website. Designed specifically for chiropractic emailing. Find it here at: http://chiro101.com/whatischiro101.php