How are you marketing your chiropractic business online? You're not? It's time to step into the 21st century and get started with these simple steps to eMarketing that will help get you up and running in no time at all.

If you haven't already done so, your first order of business is getting your Web site up and running online. Again, don't worry; there are many services that allow you to quickly and easily sign up for and create Web sites all at a very small start-up cost and even if you've never designed anything in your life. 

With a very basic Web site (e.g., one that contains a Home page, About Us, Contact information, and a page about the services you provide), you have now established yourself as an online entity.

Congratulations!

Your Web site acts as an online business card and information site for you and your business. In fact, if you don't have a Web site in today's e-commerce world, you are hurting yourself. Web sites give validation to your business.

Taking the Lead: Generating Prospective Patients as Simple as 1, 2, 3
However, to make the most of the Web, you're going to need to go one step further than a basic Web site. Indeed, if you want to make your marketing as effective as possible, you'll want to take the easy step to combine your online and print media advertising. Using lead generation techniques to get the names and contact information of interested parties, you'll need to add an additional page to your site.

If you are advertising in print media already specifically for personal injury patients (e.g., newspapers, key chains, direct mail, etc.), then you need a landing page on your Web site. A landing page? That's right; a landing page is a place where you direct your prospects in your print advertising so you can gather vital information about your prospective patients. This is called a lead generation marketing technique. In other words, you are creating a situation where you can collect information about your prospects.

For example, you can offer a free whiplash report in your print advertising like this:

Been in an accident?
Do you suffer from whiplash?
Learn how to stop the pain with my
10 Secret Whiplash Remedies Report!
Available online now at www.whiplashsecrets.com/landingpage

By taking them to a landing page where the prospect must enter his or her personal information to request their free report, you have begun to increase your prospect database. In other words, you are building a database of leads to which you can market for as long as you'd like. These are people who you know must be somewhat interested because they have taken the time to get online and request your report.

Win-win!

The next step in the process is to deliver the requested report in a way that is inexpensive and not time consuming for you. You can do this in two ways.

1. You can have your landing page automatically send the free report online to the prospect (either by directing her to a page where the report can be found online or by sending the report to the e-mail address she entered).

2. You (or somebody in your office) can manually send hard copies of the report to the prospect. This allows you to include other marketing materials in your mailing such as office information and brochures, PI services performed, and free "stuff" to make the most of your initial contact.

For added impact, why not consider doing both-sending online and via regular mail? Deliver your free report automatically and then change the first page of your hard copy report that you will mail first-class to say, "Thank you for requesting this report online. In case you have not had a chance to read it yet here is a complimentary copy. Please don't suffer with whiplash needlessly. Contact my office today to schedule your free consultation."

Creating a Web site and a landing page may seem a little outside the scope of your expertise, but guaranteed if you don't feel you can do it, somebody in your office or that you know would jump at the opportunity to put these together for you. In today's day and age, especially when getting set up can be so easy, you can't afford to pass up the opportunity to generate more leads for your business.