Having a great sign is vital for all your chiropractic marketing. No other way is as effective at increasing the ‘curb appeal' for your chiropractors' premises and letting people know where you are - on the high street or elsewhere. A sign is often the first impression that a potential patient gets about a chiropractor. Make sure it's a good impression! It really can make the difference between a patient's walking right past and their stepping inside.
However, having a great sign doesn't have to blow your chiropractic-marketing budget.
Anyone can do it
Computers mean that anyone can produce a great sign these days. Potentially, this saves you chiropractors a lot of money if you get it right. Signs can be made of several materials such as wood, vinyl or aluminum, etc. You can buy them quite cheaply at hardware stores. But that doesn't mean you will be starting completely from scratch. Get *some* professional help at least. Vinyl lettering or decals can be applied directly to most sign surfaces to make them attractive as well as functional - probably much better than the average chiropractor could produce lettering. That's really all there is to it, so long as you have an idea about producing a simple but eye-catching design.
What are vinyl letters and vinyl decals?
That's easy. They are simply letters or images which are pre-spaced and printed according to your requirements on to tape so that they are easy for you to apply to your sign. Whole words can be printed and these decals are the simplest chiropractic marketing tools for you to use in making your own signs.
All you need to do is ensure that you are applying them to a very clean surface. Once you've aligned the lettering or decal, then all you need to do is rub over the covering that backs the vinyl and peel it off, smoothing out the bubbles as you go along. Voila!
Perfectly spaced lettering or decals to your specific design - with a professional look. Most sign companies will let you buy several lines of vinyl lettering and decals with the spacing between the lines defined by you so that your sign can actually be made and applied in one shot, exactly how you want it.
Do you need a logo?
Yes, you do. A logo enables clients and potential clients to immediately associate with your practice at a glance - and remember it.
Try to think of a logo or image, which sums up the image you are trying to portray for your chiropractic marketing. It doesn't need to be too literal, but it should say something about your chiropractice, whether that is caring, well qualified, professional - whatever it is. Just don't let your sign let you down or you will be putting people off in their dozens, and you may never know how much business - and money - a bad sign has cost you.
To start to build an identity, you should think about having a sign or logo that can be used on all your advertising.
Make it legal
Before you get a sign for your chiropractic practice, check the local planning regulations. That will say something about the size and positioning of signs that you are allowed. There's no sense splashing out on a sign that you won't be allowed to use. You don't want that extra hassle so check before you get a sign, either professionally produced or homemade.
Safety first
This may go without saying, but it wouldn't be right not to mention it. Wherever you put up your sign, make sure it is secure. It should be well secured to a wall by brackets or if it is a freestanding sign, it should be balanced and not present a trip hazard. Injuries from your signs are not the way to drum up business as a chiropractor - your victims probably wouldn't go near you!
So let's see what all that tells us:
