Are you taking full advantage of the Digital Age to promote your chiropractic business? When it comes to your chiropractic marketing efforts, do you use the Internet to its fullest potential to let people know about you and your services? If you aren't using an Autoresponder series as part of your marketing plan, then the answer is "No." Autoresponders are a highly effective, easy-to-implement way to communicate with your patients (and potential patients).

An Autoresponder does exactly what its name sounds like; it automatically sends e-mails to your current (and prospective) patients, usually with a series of e-mails that contain useful information (e.g., free reports, newsletters, personal injury information, or important facts). In most cases, chiropractors include a sign-up link on their websites where people can sign up for their Autoresponders. The most common ones you've probably seen are newsletters. Once you've "captured" the person's e-mail address, the Autoresponder program will automatically send the person whatever they've signed up for.

Autoresponders are a great way to build your chiropractic marketing database with prospective (and current) patients. And, Autoresponders are a great way to:

- Keep your name in front of current and prospective patients.
- Establish your expertise within your field and region.
- Educate patients about your latest services and advances within the field.
- Offer limited-time promotions, specials, and deals to your patients.

And, since there is very little maintenance required-as the program automatically updates the database with your users' information, all you need to do is feed the program the content you want delivered and-voila-you have a successful Autoresponder marketing tool in use.

High-quality, pre-packaged Autoresponder software is available for you online at http://www.contact-responder.com

Getting Started with Your Very Own 7-Part Autoresponder Series
A basic 7 e-mail Autoresponder series (of 500-750 words each) for chiropractors can contain the following kinds of messaging:

Message 1: Big Benefits. State your biggest benefits in the first e-mail, including special PI services, discounts, limited time offers, expertise in treatment of particular and MVA conditions.

Message 2: Establish a Need. Educate your patients with information that details what conditions would your prospect be in need of your service (e.g., pain associated with a MVA, whiplash, lower back pain, etc.)

Message 3: Tool Talk. In this e-mail, you could explain to your prospect how your services will actually be of benefit to him or her. For example, the e-mail could talk about the specifics of your treatments, methodology, mechanics, and philosophy.

Message 4: The "Wildcard." In message 4, you can include any number of content pieces, including a patient case study, complimentary services to your PI offering, inviting a prospect to visit your office, or your biography.

Message 5: Questions or Comments. Create an FAQ to anticipate questions from your potential patients.

Message 6: Testimonials. To show off your satisfied patients and build credibility with the public, testimonials are an excellent way to establish yourself as solid business.
 
Message 7: Last Chance. This message is the final wrap up and is similar to Message 1. This is where you can really promote a call-to-action, such as a limited time offer or free consultation.

As you can see, creating your very own Autoresponder series is not rocket science. You can quickly and easily set up a series that builds your patient database, promotes your business, and establishes you as an expert in your field. Go digital and take advantage of the benefits of an Autoresponder series today!